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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Brand Ultraman 80 Card Age ToyTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.FUNKO POP TONY STARK SDCC 2017 EXCLUSIVE (AVENGERS ENDGAME) They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Rare Valentino Beanie Baby with errors

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Good Smile Company Nendgoldid N 706 Star Wars Episode V Boba Fett Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Ron English Looney Tunes' Pepe Le Pew SFBI Originals Popaganda

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?Hogan Wings MC DONNELL F-4EJ JASDF Kai 2003 MISAWA Pre 50th Anniversary Special
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?Hogan Wings F-15DJ, JASDF, 92-8068, year 2010, Brown Scale 1 200 LIF60210
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Lego Nexo knights the three bredhers lances twin jouster battle suit clay...To get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Mystic unicorn baby tag errors 1994 beanie 1993 rdtxnh3696-Retired

Written by Inflames X NEWSOUL TOYS Journey to the West Monkey King 4.0 Version 1 6 Figure on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Vintage Toy 1990 TYCO Booklet WALKIE TALKIES Spytech FREE SHIPPING A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). S.H.Figuarts Masked Rider Ghost Grateful Spirit [Soul Features 2016 HoldingRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.LEGO Harry Potter Hogwarts Great Hall Set 75954

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Ty Beanie Babies Bundle Mint Condition Retired You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Harley Quinn(Dancer Ver)Sixth Scale Figure Hot Toys -NEW SEALED SHIPPER mms439You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Mega Construx Breakout Beasts Slime - 3 Different Beasts - bluee SetIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.2005 GI Joe Sigma Six 6 Tunnel Rat U85 Uncirculated

So how do you create a great customer service experience that puts you on the right side of these statistics?

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